How sustainable is ... coffee?

 We could this question about any worldwide foodmarket? And i hope the democratisation of intelligence does?

There are rumors that farmers of coffee dont get a fair share of the value chain= this makes you wonder if the market's leaders take transparent responsibility for all sorts of intelligence factors. Axios lists a few srarbucks is looking at but the approach sounds as if it has  a long way to go. Any views?

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Axios Generate

By Ben Geman and Andrew Freedman · Oct 04, 2024

One coffee thing: climate-proofing the beans

By Ben Geman

Illustration: Annelise Capossela/Axios

Starbucks has invested in two new farms in Costa Rica and Guatemala to bolster its "coffee innovation" work — and climate change is one reason why. Why it matters: Coffee is among the crops that's vulnerable to global warming. Climate change can bring drought, "leaf rust disease," and other woes that affect yields and taste, the company said. The big picture: The coffee giant says it's expanding work with farmers on several fronts. "Our solution is to develop on-farm interventions, share seeds, research and practices across the industry to help farmers mitigate the impacts of climate change," Michelle Burns, the executive VP of global coffee and sustainability, said in a statement. The new farms join Starbucks' existing, company-operated Hacienda Alsacia in Costa Rica purchased in 2013 to explore ways to future-proof the commodity. The work isn't only about climate change. CNBC reports, for instance, that one goal at the Guatemalan farm is addressing soil depletion. What's next: Starbucks plans to expand the innovation farm network to Asia and Africa.